David Ogilvy, was a British advertising executive. His New York agency, Ogilvy & Mather, was well regarded and was ultimately folded into advertising agency giant, WPP.  Here are some of his quotes:

• The best ideas come as jokes. Make your thinking as funny as possible
• Ninety-nine percent of advertising doesn't sell much of anything
• The consumer isn't a moron; she is your wife
• A good advertisement is one which sells the product without drawing attention to itself
• It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea
• Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga
• In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create
• The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying
• What you say in advertising is more important than how you say it
• Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product

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