Yes, you are a salesperson . . . we are all salespeople.  Whether we know it or not, we all sell.

Some people do sales and marketing for a living, others do it passively.  Here are some ideas on the passive sales we all engage in, you sell your:

• Partner that you are a good partner . . .
• Kids that you are a good parent . . .
• Friends that you are a good friend . . .
• Boss that you are a good employee . . .
• Neighbors that you are a good neighbor . . .

You get the picture.  Here's how to be a better salesperson:

• Make positive first and ongoing impressions and always be at your best
• Explore and probe their needs, wants, hopes, desires
• Put the "buyer's" needs and wants first
• Always under promise and over deliver
• Show them the benefits/value you provide
• Demonstrate you superiority to other choices
• Thank them for and remind them of their good choice of buying from you
• Ask for referrals

Always bear in mind that you sell . . . whether you realize it or not.