More Regional Pricing Uncovered . . .



I discovered regional pricing today at Autozone.
  I had been quoted a price on a part at an Autozone in what I will call lowscale city last week.  I happened to be in what I will call upscale city today and had some time between appointments, so I went to buy the part and was told it was $99.99 or $24 higher.  I said that can't be right, the store in lowscale city had quoted $75.99-- even the store website quoted at this lower price.

A manager or supervisor overheard and started to get involved-- she tried to explain the difference when I said, "You use regional pricing don't you?"  Suddenly, the secret was out of the bag . . . she then admitted in very hushed tones the truth.  I told her if she wanted the sale, she would need to give the lowscale city store price or I would get it in lowscale city instead.

Guess what price I paid?  Yeah, that's right-- lowscale city's price!  (Also, see my post, Watch Out! Wal-Mart Uses Geographic Pricing)

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments

  • 10/30/2008 10:37 AM Clair Schwan of Frugal Living Freedom wrote:
    So, I take it you're not the silent majority type. Good approach. The worst that could happen is they say "no" or you go elsewhere. No harm there. Again, voting with your wallet can work.

    What we often lose sight of is that businesses have a right to operate in any legal manner they choose. We do too, but we often don't dare break out of the norm.

    I think being different is very okay.

    Clair
    Reply to this
    1. 10/30/2008 3:22 PM DDFD wrote:
      There are four lessions to be learned here:

      1. As they say, "It never hurts to ask . . . "  What can they say?  No . . . They might say yes (and they did).
      2. It was really just a simple business decision for the manager-- cut your profit margin and increase the store's sales or see the sale go to the other store.
      3. While, I believe in charging what the market will bear, I don't think that I, as the buyer, should accept the terms of the offer without some negotiation.
      4. Finally, information is power.  I knew the pricing, so I recognized the disparity.
       

      Reply to this
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.