Do you buy features or benefits?

Let's distinguish between the two:

Which do you prefer?  What it is or what it does?

Most of America buys features.  The sad thing is that the features usually carry the premium prices and may not even provide the benefits desired.

On the other hand, frugal people buy benefits such as time or money saved or money made.  Frugal people do appreciate features, but only as an afterthought.

Next time you go to make a purchase ask yourself, "Am I buying features or am I buying benefits?"  Be sure to get what you are paying for.

Here are two more of my posts that help at the time of a purchase decision: Quality and Value and A Simple Approach to Purchase Decisions