Quality and Value
A while back, I did a post on purchase decisions (A Simple Approach to Purchase Decisions), I would add to that approach with my desire to acquire other elements in my purchase. When I spend my money, besides the end benefit of the product or service, I always try to get two other elements in my purchases and expenditures:
How do I secure these traits? I ask myself some questions:
- Is it well made?
- Is it built to last?
- Is it a good exchange for my money?
- Is it a time saver?
- Is it a money saver?
- Is it a money maker?
- Is it warrantied?
- Is it guaranteed?
- What else am I getting? (See Multi-Purpose, Residual Benefits, and By-Products)
Have I succeeded every time? No, but I try. I try to capture quality and value each and every time.